{"title":"orto-50b","description":"","products":[{"product_id":"orto-50black-and-white-negative-film-35mm","title":"Orto 50 Black and White Negative Film, 35mm","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFilm Ferrania is proud to release its second product since achieving continuous film production status at their manufacturing base in Cairo Montenotte, Italy. \u003cstrong data-mce-fragment=\"1\"\u003eFerrania \u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOrto 35mm\u003c\/strong\u003e is \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eP30's quirky 50 ISO cousin and features the same high silver content, inherently strong contrast, and practically invisible grain - but this time, distinctly \u003cstrong data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eortochromatico! \u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn the earliest days of silent cinema, film stock was mostly blue-sensitive (orthochromatic). \u003cmeta charset=\"utf-8\"\u003eBlue subjects like skies tended to render very bright, whereas reds would render very dark. Hollywood relied heavily on special makeup to make on-screen actors look natural. One hundred years later, the “flaw” that plagued our predecessors is now considered a creative\u003cspan\u003e \u003c\/span\u003efeature\u003cspan\u003e \u003c\/span\u003ethat distinguishes orthochromatic films from their more modern panchromatic cousins. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOrto is newly manufactured film, not rebranded stock. It is proudly made in the revived Ferrania factory located the grounds of the original company in Cairo Montenotte, Italy. \u003c\/p\u003e","brand":"FILM Ferrania","offers":[{"title":"Roll","offer_id":42645758738604,"sku":"FF-ORTO-135-36","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/5113\/files\/Orto_36exp_1_2_1cf02c58-52b3-47f9-b4eb-a8774d4bb4f0.jpg?v=1724797418"},{"product_id":"orto-50black-and-white-negative-film-120","title":"Orto 50 Black and White Negative Film, 120","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFilm Ferrania is proud to release its second product since achieving continuous film production status at their manufacturing base in Cairo Montenotte, Italy. \u003cstrong data-mce-fragment=\"1\"\u003eFerrania \u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOrto 120\u003c\/strong\u003e is \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eP30's quirky 50 ISO cousin and features the same high silver content, inherently strong contrast, and practically invisible grain - but this time, distinctly \u003cstrong data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eortochromatico! \u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the earliest days of silent cinema, film stock was mostly blue-sensitive (orthochromatic).\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eBlue subjects like skies tended to render very bright, whereas reds would render very dark. Hollywood relied heavily on special makeup to make on-screen actors look natural. One hundred years later, the “flaw” that plagued our predecessors is now considered a creative\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efeature\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ethat distinguishes orthochromatic films from their more modern panchromatic cousins. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOrto is newly manufactured film, not rebranded stock. It is proudly made in the revived Ferrania factory located the grounds of the original company in Cairo Montenotte, Italy. \u003c\/p\u003e","brand":"FILM Ferrania","offers":[{"title":"Roll","offer_id":42954118561964,"sku":"FF-ORTO-120","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/5113\/files\/Orto_120_1_4b7fd3ef-7203-4295-a0e8-bb4219e89714.jpg?v=1719263325"}],"url":"https:\/\/cinestill.film\/collections\/orto-50b\/format_-135.oembed","provider":"CineStill Film","version":"1.0","type":"link"}